“Mahalia Jackson, often called the greatest gospel singer, returned to her hometown to appear at the first New Orleans Jazz & Heritage Festival in April of 1970. While attending the Louisiana Heritage Fair in Congo Square (then known as Beauregard Square), she and Duke Ellington, who also appeared at the event, came upon the Eureka Brass Band leading a crowd of second-line revelers through the Festival grounds. George Wein, producer of the Festival, handed Ms. Jackson a microphone, she sang along with the band and joined the parade…and the spirit of Jazz Fest was born.”
Since 1970, locals and tourist flock to the Fair Ground Race Tracks once a year for the famous New Orleans Jazz and Heritage Festival. Jazz Fest is a 10-day festival, spanning over two-weekends in late April and early May, which showcase thousands of musicians, delicious authentic Louisiana cuisine, artworks and crafts.
New Orleans Hotel Motel Association formed the “New Orleans Jazz & Heritage Foundation” which owns the Festival, would contract famous jazz producer George Wein to produce the Festival. Wein combined forces with Ellis Marsalis, Richard B. “Dick” Allen and Harry Souchon, to name a few, to create a group of artistic advisers.
Wein’s concept of the Louisiana Heritage Fair consisted of a multiple stages with a wide variety of “home-grown” musicians, food booths offering Louisiana cuisine, and arts and crafts booths. The lineup included artist such as Mahalia Jackson, Duke Ellington as well as Pete Fountain, Al Hirt, Clifton Chenier, The Meters, The Preservation Hall Band and many other.
The first two festivals were held in 1970 & 1971, in Louis Armstrong Park, previously known as Beauregard Square, in the historic Congo Square area of the park. In 1970,only 350 people attended the Festival, about half the number of musicians and other participants in the event. But the Festival, which became known as “Jazz Fest” almost immediately, was a great artistic success. When Jazz Fest was held the next year, it was clear that the event had already outgrown Congo Square.
The Festival quickly moved to the Fair Grounds in 1972, and has grown ever since. In 2001, the Festival celebrated Louis Armstrong’s centennial, with total attendance shattering records approximately 650,000 festival-goers. With 12 stages of soul-stirring music the New Orleans Jazz & Heritage Festival is a singular celebration. The event has showcased most of the great artists of New Orleans and Louisiana of the last half century including : Professor Longhair, Fats Domino, The Neville Brothers, Wynton Marsalis, Dr. John, Branford Marsalis, Harry Connick Jr., Ellis Marsalis, The Radiators, Irma Thomas, The Preservation Hall Jazz Band, Allen Toussaint, Buckwheat Zydeco, The Dirty Dozen Brass Band, Better Than Ezra, Ernie K-Doe, Vernel Bagneris, The Zion Harmonizers, Beausoleil and many others.
Over the years, Jazz Fest has received many honors, including being named Festival of the Year four times by Pollstar magazine. Also being dubbed as “the country’s very best music festival” with a wider, deeper lineup of essential American musical styles than any festival in the nation.
“This festival could only be held in New Orleans because here and here alone is the richest musical heritage in America.” He also noted, with great prescience, “New Orleans, in the long run, should become bigger than Newport in jazz festivals. Newport was manufactured, but New Orleans is the real thing.”
Alex Slipow